Need a lighter? Get a @Zippo!
Posted under: On my most recent trip to Berlin I had a great time. But when I was leaving something happened that really put a cloud over it: My Zippo Lighter was killed by airport security. Is it only me that thinks that airport security, these days, is one of the most random things on earth? What you can take inside a airplane when traveling to one country is not allowed on the flight back, airport security officials search your bags and take their time to show everyone what kind of stuff you are taking (my Rhode Podcaster Microphone is a huge hit among airport security women).
If you don’t smoke and/or if you don’t have a Zippo please keep reading. It will be worth your while. I promise.
So, my Zippo got is guts taken out (like if I wanted to, I couldn’t kill someone with just the case), I got pretty pissed and I tweeted about it. (I would love to show you the original Tweets but Twitter search is not working properly, cool hey?)
I sent a twitpic voicing my frustration about it. I was mad and sad. And suddenly I got a Tweet from @Zippo on the lines of “We just made a moment of silence for your loss. Please let us know if we can help you with anything”.
BANG!!! Zippo was on it. Really on it. Some DMs and a few e-mails later, Zippo Germany sent me a new case for my Zippo, which in Zippo jargon means my Zippo got a new soul inside of the old body I got so used to. Free of charge. Delivered in hand. Did I mention free of charge?
This small example is huge on how brands should be using Twitter. Monitor, take action, interact, do anything in your power to get that client satisfied. I would not need this to happen to use a Zippo. I have been using a Zippo for years now. But I would probably never become a Zippo evangelist like I became now when a company based in Bradford, PA took that extra step to connect with me.
Well done Zippo. Every company on Twitter should take a look at how you are doing things in Social Media.
Special thanks go to Brent Tyler, who spotted my rant, Shirly Evers for taking the problem into her hands and to Marco Kortboyer for shipping it to me. You rock!
#Zargon Blog Post: "Need a lighter? Get a @Zippo !": http://tr.im/FCvO
@shellykramer @laura_lake @adamsconsulting @minervity a short story about the power of Twitter if you use it right: http://tr.im/FCvO
And another… Brands that "get" Twitter RT @fjfonseca: #Zargon Blog Post: "Need a lighter? Get a @Zippo !": http://tr.im/FCvO
Love it, FF. These are the kinds of examples I give my clients all the time re the ROI of social media. One happy customer equals many ears who hear the story. #zipposrule
RT @fjfonseca: #Zargon Post: Need a lighter? Get a @Zippo ! http://tr.im/FCvO < Great social media success story!
RT @adamsconsulting: RT @fjfonseca: #Zargon Post: Need a lighter? Get a @Zippo ! http://tr.im/FCvO < Great social media success story!
Social comments and analytics for this post…
This post was mentioned on Twitter by fjfonseca: #Zargon Blog Post: “Need a lighter? Get a @Zippo !”: http://tr.im/FCvO...
Need a lighter? Get a @Zippo! – http://cli.gs/8dvg5 (via @fjfonseca)
Even before Twitter and Social Media, @Zippo was doing the right thing. They repaired, for free, the lighter of a very old and sentimental Zippo that belonged to my husband’s father who died over 40 years ago!
@bkmacdaddy Coffee + Tweets + Wave + Tweets
))) Good morning! Got your coffee? I have something for you 
http://tr.im/FEsQ
Zippo does social media right – read @fjfonseca's post http://tr.im/FEsQ
Need a lighter? Get a @Zippo! http://bit.ly/8avDNT Nice work.
@fjfonseca Loved this btw, tho don't smoke, don't have a zippo. http://thezargon.org/2009/11/need-a-lighter-get-a-zippo/
That's the way how brand should use twitter. Good story from @fjfonseca: http://tr.im/HonY #Zippo #in
Need a lighter? Get a @Zippo! – http://cli.gs/8dvg5 (via @fjfonseca) <~~really interesting read. Zippo ROCKS!
[...] of those people who thinks social media can also be used as support channel and I’ve even written some posts about it. The following image is the dialogue I had with the GetGlue [...]